Resources

Honest takes,
no fluff

Practical guides on website builders, migrations, SEO, and paid media. Written from inside the studio, with the parts the marketing copy usually leaves out.

Website Builders5 min read

Building a website with Framer in 2026

A practical guide to Framer for marketing sites, with the parts we wish someone had told us before we started.

Website Builders4 min read

Framer pros and cons: an honest review

What we love about Framer, what frustrates us, and where it sits in 2026.

Migration Guides6 min read

Migrating to Framer from Webflow

What you can bring across, what you have to rebuild, and the pitfalls nobody mentions until you are already moving.

Migration Guides6 min read

Migrating from Framer to a custom Next.js build

When the platform stops fitting and you need to own the code, here is the realistic path.

Website Builders5 min read

Webflow pros and cons: an honest review

What Webflow is great at, where it cracks, and who should still pick it in 2026.

Website Builders5 min read

Webflow vs Framer vs Squarespace

A practical comparison of the three, with which one to pick for which kind of project.

Website Builders5 min read

Is WordPress still worth it in 2026?

WordPress powers 40% of the web. That does not mean it is the right tool for your project.

Website Builders5 min read

WordPress pros and cons in 2026

The honest balance sheet on the platform that runs half the web.

Migration Guides7 min read

Migrating from WordPress to Webflow

The realistic plan for moving a content-heavy WordPress site to Webflow without losing your SEO.

Migration Guides6 min read

Migrating from WordPress to a headless setup

Headless WordPress, Sanity, Contentful, or Payload. When the move makes sense and when it does not.

Website Builders4 min read

Squarespace pros and cons in 2026

When the default choice is the right choice, and when to outgrow it.

Website Builders4 min read

Signs you have outgrown Squarespace

Five concrete signals that it is time to leave Squarespace, and where to go next.

Website Builders5 min read

Shopify vs WooCommerce in 2026

Which e-commerce platform makes sense for which kind of store.

Website Builders7 min read

AI website builders in 2026: an honest review

Lovable, v0, Bolt, Wix ADI, Hostinger AI, Durable, 10Web. What they can and cannot do.

Website Builders4 min read

Why most AI-generated websites still need a designer

The AI gets you 70% of the way. The remaining 30% is where the difference between a real site and a generic site lives.

Website Builders5 min read

Building with Lovable, v0, and Bolt: realistic capabilities

What these tools can ship to production, what they can prototype, and where you still need a real engineer.

Migration Guides5 min read

Migrating from an AI-built site to a real one

You used Wix ADI or Durable to get launched. Now you need a real site. Here is the path.

Website Builders5 min read

When does it make sense to skip a builder and code it

The three scenarios where a custom build pays off, and the many where it doesn't.

Website Builders5 min read

Next.js vs Astro vs Remix for marketing sites

Three frameworks, very different opinions. Which one to pick depends on what kind of site you are building.

General4 min read

The hidden cost of "build it custom"

Custom websites have a sticker price and a real cost. The real cost shows up later.

General5 min read

Choosing the right website builder for your stage

Solo founder, growing studio, established brand. Different stages, different right answers.

Migration Guides5 min read

Builder migration: when, why, and what it actually costs

Every migration is a redesign in disguise. Here is how to know when to do it.

General4 min read

Builder lock-in: what nobody tells you

Every website builder has lock-in. Knowing where it lives lets you choose with eyes open.

SEO for small studios: where to actually start

Most SEO advice is written for content sites. Studios need a different playbook.

Technical SEO checklist for 2026

The non-negotiables for getting your site read correctly by search engines.

Core Web Vitals: what to measure and what to ignore

A practical guide to the metrics Google actually weights in 2026.

Schema markup for service businesses

The JSON-LD that actually helps service businesses show up in Google.

Local SEO for London-based studios

Getting found by clients who search "web design studio London" without buying ads.

The honest truth about backlinks in 2026

Backlinks still matter. Almost everything you read about how to get them is outdated.

AI search engines: how to show up in ChatGPT, Perplexity, and Claude

A growing share of search traffic now happens in AI chatbots. Here is what they actually look for.

Why your SEO agency isn't working

Five honest reasons your monthly SEO retainer hasn't moved the needle, and what to actually do about it.

Paid Advertising6 min read

Meta Ads in 2026: what actually works

Advantage+, AI creative, and the campaigns that are still pulling weight.

Paid Advertising5 min read

Google Ads vs Meta Ads for small budgets

If you can only run one, which one. The answer depends on where demand lives.

Paid Advertising6 min read

Creative testing frameworks for paid ads

A systematic way to test ad creative so you actually learn what works.

Paid Advertising5 min read

UGC ads: when they work and when they don't

User-generated content ads dominated 2023-2024. The picture in 2026 is more nuanced.

Paid Advertising5 min read

ROAS targets by industry: realistic 2026 benchmarks

What ROAS is actually achievable in your category, and why "more is better" is a trap.

Paid Advertising5 min read

The shift to AI-generated ad creative

What AI can produce, what it cannot, and how the better advertisers blend the two.

Paid Advertising6 min read

Landing page optimisation for paid campaigns

Where most paid spend leaks. A practical checklist for getting the landing page right.

Paid Advertising5 min read

Attribution after the cookie deprecation

Third-party cookies are dead, attribution is messy. Here is what to do about it.

General5 min read

Choosing between an agency, a freelancer, and a builder

When each option is right, and the trade-offs nobody admits to upfront.

General6 min read

The full cost of building a website (the breakdown nobody shows)

Sticker prices vs. lifetime cost. What you should expect to pay over five years.

General6 min read

AI tools every studio should use (a 2026 stack)

A practical AI stack for a small creative studio. The ones we use, why we use them, and what we have stopped using.

General5 min read

Should you self-host or use a managed service?

The total cost of ownership math for self-hosted vs managed in 2026.

General5 min read

Redesign or redirect: when to overhaul your site vs adjust the messaging

Most websites that "need a redesign" actually need new copy and clearer positioning. Here is how to tell.

General5 min read

Why your website feels cheap (and what fixes it)

The specific details that separate "professional" from "cheap-looking" — and most are not what you think.

General5 min read

Getting your first studio clients without a portfolio

You have skills but no client work. Here is how studios bootstrap the first 3-5 projects.

General5 min read

Pricing design work in 2026: hourly, project, value-based

The three pricing models studios use, when each one wins, and how to actually pick.

General5 min read

When to niche down your studio

Generalist vs specialist. The honest decision framework for picking a niche or staying broad.

General5 min read

Running a small creative studio in 2026: what changed

AI, async work, distributed teams. What's different about running a studio now vs five years ago.